Do you have a social media strategy for your podcast? In our experience this is essential as it is a powerful way to drive listeners to your podcast. Stay active on social media when you drop a new episode. POST about the new episode every time you drop one. This is where it’s important to know your target market (ideal clients and listening audience). Where should you post about your podcast? On the platforms where your target audience spends the most time. (Not sure the best way to target your audience of senior citizens is on Tik Tok) Especially when it’s not realistic to post to EVERY platform. Experiment. Or, you could always hire a Social Media Strategist to help you determine where that is.